Artificial intelligence: Next music revolution?


Technology has undoubtedly changed the business of music, and still continue to do so. Will artificial intelligence be next to change the industry?

Segodi Leshalabe
Segodi Leshalabe

Segodi Leshalabe, two times Ingoma award winning music promoter and tech fanatic will be at this year’s National Arts Festival in Grahamstown to offer a presentation attempting to answer this question. He is part of line-up in the festival’s Creativate Digital Art Festival. Creativate is a tech-meets-arts platform which showcases some of the best thinkers and creatives in their fields.

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Having travelled the world over the last 8 years to various conferences like SXSW in the US, Midem in France, Womex in Europe, and others, Segodi will be eager to share some of the knowledge he picked up from all those events. His topic was inspired by a paper he read from the Midem Conference, he explained.

With all the changes that the music industry has seen over the past few years, it has become clear that artists now need to do more than just do music. A talk like this will help equip attendees with knowledge about how to keep ahead in the midst of all continuous changes. Artificial intelligence plays a major role in various industries. Music is one of them. The changes are coming in fast and it’s up to the stake holders in the industry to keep up.

Segodi’s presentation takes place on Sunday 30 June at 13:00 and on Monday 1 July at 14:30. The Creativate venue is situated at Thomas Pringle Hall, which is on the third floor of the Monument building, in Makhanda (formerly Grahamstown). Admission is free but booking in advance is required. Bookings can be done via the National Arts Festival website.

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