Off-market/off to market photo exhibition

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An exhibition by the Photo Incubator: Edition Four participants at the Market Photo Workshop on Saturday, March 30.

Off-market/off to market photo exhibition
Off-market/off to market photo exhibition

Opening
Saturday 30 March 2019 – 11:00
Gallery 1989
Market Photo Workshop

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Exhibition showcase and Public programme
Saturday 30 March 2019 – 14:00
00651 Tshabalala St, Mofolo Central, Soweto, 1801
Eyethu Lifestyle Centre

Transport will be provided from Market Photo Workshop to Eyethu Lifestyle Centre and back.

The notion of trading ‘off-market’ is allusive to activity performed outside of the formal market place, whilst ‘off to market’ states an intention to attend to trade in its recognized space. The choice in title for this showcase references the many so-called ‘alternative’ markets which allow for legible and agile photography to perform itself to informed and ready audiences.

The projects produced in the fourth Photography Incubator Programme probe and explore these little attended ‘markets’, spaces where ideas within and on photography may be shared or traded. The incubates have used this opportunity to question the proliferation of the image in our contemporary setting whilst also investigating the poor reflexes evident in archiving and historicizing images created for personal use and expression.

In this showcase Lebogang Tlhako imagines the tote as a mobile exhibition space for earrings she trades on-line while Nocebo Bucibo adopts text as an alternative F-stop, the BLD Collective excavates family memories and notions of self-value by revisiting the family album and Tsepo Gumbi creates an on-line home for photographers seeking clients, workshops and scholarship.

These 5 photographers have each re-enforced the need to engage with markets outside of the traditional, they have found their niche audiences and seek to cater their bespoke products, the tactile and intangible. They have all gone successfully ‘off-market’ and to market.

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