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On Saturday morning’s edition of Saturday’s Role With Reno, host Renos Spanoudes spoke to Kenny-D Mdluli about launching a 100% local cinema at the Es’kia Mphahlele Library in Tshwane.
Thou Art Productions has been operating from Winterveld in Mabopane since 2014. Like other townships, Mabopane faces high rates of illiteracy, crime, and drug abuse. Thou Art Productions was founded with the aim of recruiting actors from the area, find filming locations in the area, and then shooting and selling these stories to the world. They successfully did this with two films “SNAKES & LADDERS” and “LOCKED OUT”, both were licensed by Mzansi Magic.
The films were made without a budget, and in return, the contributors (cast and crew) gained ownership of the final product. This allowed the organisation to create work and create wealth for the artists. “Everyone is happy, especially now that we’ve found a way to make money without having to invest any – all we need is time and talent, which are the two things we have in abundance.” – Kenny D Mdluli
The next challenge to overcome is difficulty in selling content. In order to keep producing, to grow in experience and to master the craft so that they’re able to compete with established countries, they have decided to establish their own cinema.
This new 100% local cinema will be launched on 14 September 2019 and will be a new platform for hosting films that are made locally.
Money made from the launch will be reinvested in creating more and better films. The aim is to create a sustainable cinema that is fully operational and funds productions through the revenue generated from ticket sales and advertising. Advertising space will be given to small enterprises that can’t afford space at the mall and advertising slots at the mainstream cinemas and/or TV.
The cinema launches at the Eskia Mphahlele Library, opposite of the South African State Theater, at Sammy Marks Square, from 10AM to 5PM, on Saturday 14th of September 2019. Tickets are sold through webtickets.com and Pick n Pay stores, R50 per ticket. ‘STUCK – Soutpan road’ and ‘THE LAST SECOND CHANCE’ are the two films that will be screened at the launch. Customers can find tickets by searching for ‘Thou Art Cinema’.
Listen to the interview with Kenny-D Mdluli here:
Tune in to Saturday’s Role With Reno: O Rolos Tou Savattou Me Ton Reno, Saturday mornings on The New Pan Hellenic Voice – Greek Community Radio 1422MW from 8 am to 11 am