Exhibition: Augmented reality African nature experience

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Hendrik Louw - African hummingbird moth
Hendrik Louw – African hummingbird moth

Experience the Nature’s Best Photography Africa photographic exhibition like never before! Iziko Museums of South Africa and Nature’s Best Photography, sponsored by Digital Agency, NMPi South Africa, bring visitors an exciting augmented reality (AR) experience as part of this years ‘winners’ exhibition.

Visitors to the exhibition must download the Zappar augmented reality application on their smart phones. This will allow them to unlock the experience on their digital devices. The Zappar App will also activate an ‘augmented audio guide’ for the exhibition when visitors scan special AR codes throughout the exhibit.

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Kirsten Frost - Encounters with Giants
Kirsten Frost – Encounters with Giants

Co-developed with AR Studio, The Burping Turtle, the unique AR experience puts visitors in the position to access information about where the photo was taken and how the photographer managed to take the shot. The use of this technology enhances the visitor experience and places Iziko at the forefront of innovative projects.

‘Selfie’ kings and queens also stand a chance to win a catalogue by entering their AR selfie in an online promotion using the hashtag #NBPAfrica2018. Users will pose with the AR filter, snap a pic and share it on social media to stand a chance to win an exquisite coffee table book showcasing this year’s winning images!

Mark Dumbleton - Mbundini Abbey Sunrise
Mark Dumbleton – Mbundini Abbey Sunrise

Nature’s Best Photography Africa is a South African non-profit entity that aims to foster a love for and desire to protect the natural resources of Africa amongst all segments of our population through photography and education.

This year’s winners’ exhibition features over 100 award winning photographs that were taken in Africa by global photographers. It and runs at the Iziko South African Museum 4 March 2018.

For more information see www.facebook.com/naturesbestphotographyafrica, www.npba.co.za

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