Cinema Nouveau gets its revamp


Robyn Sassen

A freelance arts writer since 1998, I fell in love with the theatre as a toddler, proved rubbish as a ballerina: my starring role was as Mrs Pussy in Noddy as a seven-year-old, and earned my stripes as an academic in Fine Arts and Art History, in subsequent years. I write for a range of online and print publications, including the Sunday Times, the Mail & Guardian and and was formerly the arts editor of the SA Jewish Report, a weekly newspaper with which I was associated for 16 years.
Robyn Sassen


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RECENTLY, THE CINEMA Nouveau complex at Rosebank Shopping Mall underwent a facelift. But this was no complicated structural reconfiguration. It looks, on a superficial level, almost the same, except for some nips and tucks and a bar which serves small meals around the corner. This is the wisdom in Ster Kinekor team’s thinking, explains chief sales and marketing officer at the movie company, Motheo Matsau.

“Cinema Nouveau is a dedicated arthouse cinema,” he says. “It’s one of a very few in the world, so we schedule movies here which are suited for cinema lovers, not just for people who come to watch movies. When we do our scheduling and contents outsourcing, we know there are two sides to the story. There are films for entertainment, but there is also the art side of film and Nouveau allows us to exhibit it.”

And you might think art house films and think, niche concept, teeny audience with a longevity that is threatened. You’d be only a third correct. It’s a niche…

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