Latest posts by Artsvark Presser (see all)
Singer Sharoney has managed to conquer the hearts of South African music lovers over the past few years.
Her bubbly personality and unique pop voice are the perfect ingredients for her brand-new album, Skyn, which will be available in music stores soon. This new release features eleven original songs, written by Adam and Vaughan Gardiner, and is a fresh modern combination of upbeat dance music and ballads.
The title track, Skyn, is also the first single from the album and will be released during the week of 9 May 2017. It was written Hugo and Vaughan and is not only easy to listen to, but also contains a very strong and inspiring message that resonates with audiences of all ages. “The aim of the song, is to inspire people not to allow the things that happen in the world to dim the light that is shining within them. It encourages listeners to just be themselves and to believe in who they are. You are you and that is what makes you shine,” says the singer. “The track means a lot to me. I actually still get a lump in my throat when I have to sing it. There have been many obstacles in my life, which I thought that I would not be able to overcome. But I did and now it is my time to shine. I hope and trust that this is what I will continue to do in the future.”
A music video, for the single, is also on the cards and is something the artist is very excited about. It will be produced by Fathom Media and the planned concept promises to complement the message of the song perfectly. At this stage she does not want to reveal too much, but shares: “We are planning to shoot the video in an industrial area. We want to use about 60 extras and silhouettes of buildings and factories to create the perfect atmosphere for this unique production. The entire process feels like a movie and I enjoy experimenting on set and putting my acting skills to the test. It is truly something that I enjoy.” She also adds: “I really want my music to have a positive effect on listeners. I want to create something that makes a difference, inspires others and be part of the solution. Fans must be able to relate to my music and it must be something the whole family can listen to when on holiday, young people can play at a party or around the campfire and people can dance to… that is what makes us Afrikaans.”
Sharoney made her debut in the music industry in 2014, when her first single, Een Keer, written by Adam’s Hugo Ludik and Reynardt Hugo, started climbing the charts within days after its release and remained at the top for weeks thereafter. The music video was also well-received and can still be seen on kykNET, SABC 2 and ASTV.
Her debut album, In Ons Fairytale, was also an instant hit, leading to two Ghoema nominations (Newcomer of the Year and Best Pop Album by a Female Artist), as well as a Huisgenoot Tempo nomination (Newcomer of the Year) in 2015. Prinses, her second single by Hugo Ludik and Reynardt Hugo, was equally popular and immediately received airtime on the radio and on television.